To tackle this issue we needed to help people achieve long-lasting, desired behavioural change. We turned to knowledge evolving from the serious gaming industry. The game elements of fantasy, challenge and action-consequences are known to be powerful tools for motivation.
What questions were answered?
Teams from 5 universities, creative partners, service providers and application builders have worked together to answer the question: How can game elements affect user motivation for behavioural change?
What have the teams achieved?
Case-validated generic knowledge that can be applied to PSS applications aimed at changing human behaviour.
Timeframe and communication:
G-MOTIV has started in 2011 and finished in 2015. The project has generated innovative scientific knowledge in the forms of peer-reviewed journal articles, PhD theses and industry-conferences. Throughout the project, we have communicate information and results via this website.
Who was involved?
Scientific partners: Delft University of Technology, University of Amsterdam, Vrije Universiteit, Erasmus University and the Technical University Eindhoven;
Creative partners: Design Academy Eindhoven, Monobanda, IJsfontein, RANJ, Novay
Service Providers: Berenschot, Humanitas, Parnassia
Application builders: Novay.
Dr. Valentijn Visch, Delft University of Technology
Prof. dr. Paul Hekkert, Delft University of Technology
Wuppermanand badges serve as a conversation starter amongst the operators, thereby facilitating social interaction between them.
To provide the operators with a notion about the interdependencies within the team, a graphic representation is shown on the screen that depicts their own place in the process. Moreover, they can see how they are related with their colleagues. Ideally this representation should show up if the operators clock in, seeing them selves pop up on the screen in a particular part of the production process. This was however technically not (yet) possible to implement.